Experience the truck

Designed to change everything.

You’re Invited: All-new Volvo VNL 2024 Dealer Sales Program Rehearsal

Do not forward this invite. Thank you!

You are invited to join us for the all-new Volvo VNL Dealer Sales Program Rehearsal. You will have an opportunity to participate in a 2-day program with an internal audience giving you the same experience dealer sales professionals will have during their training in May-June.


Day 1 – Reveal Night

At 6pm, attendees will be transferred from The Hotel Roanoke to the Volvo Trucks Customer Center. Cocktails will be served upon arrival while you mingle and relax before the exciting evening program begins.

We will deliver a premium dining experience and program from 7-10pm.

At approximately 10pm, the group will return to The Hotel Roanoke for a good night’s rest.

Day 2 – Meet the trucks

At 7am, attendees will be transferred from The Hotel Roanoke back to the Volvo Trucks Customer Center.

Throughout the day, participants will learn about the trucks through a series of sessions led by our product experts. These workshops are designed to allow you to discover the details and features that went into the interior and exterior designs of this all-new product. Experience these design enhancements behind the wheel on our newly expanded Customer Experience Track.

At 5pm, the group will return to The Hotel Roanoke for a group dinner to conclude this exciting event.

Due to the length of this day’s activities, departures on the morning of day 3 are strongly encouraged. Grab and go breakfast will be provided from 6:30-8:30am and the GSO bus will depart at 8:30am.


What you need to do:

Online Training: In order to gain the most out of your experience, we highly recommend that you take 500950: The All-New Volvo VNL Training Curriculum. This online training course is mandatory for those attending the regional sales training waves as the sessions build upon the online courses.

Registration: All attendees should register for the event using the link below.

Flights: Flights should be booked through the normal process.

Hotel Rooms: A room block has been secured at the Hotel Roanoke. By registering, a room will be reserved under your name. Do not book a hotel through Egencia. You will be responsible for providing a company credit card for payment upon arrival.

Ground Transportation: All employees flying into Roanoke should not rent vehicles, but either Uber to the hotel or call for shuttle pickup through the hotel. The phone number for the Hotel Roanoke is 540.985.5900 to arrange pickup upon arrival at the airport.

* For employees traveling from the Greensboro campus a charter bus will be provided departing from the Communications Center at 2pm on May 13th and return to the Communications Center May 15th by 11am. To reserve a spot on the bus, please indicate so when registering.

*Additional parking will not be available at the Customer Center.

*We will provide bus transportation to and from the Volvo Customer Center for all program events.

Dress Code: Business casual for both days.

Dealer Sales Rehearsal

May 13-15, 2024.



For questions or concerns prior to or during the event, please see appropriate contacts below.

Travel and Registration

Ground/Hotel Transportation and Registration:

Volvo Travel Team - volvotravelteam@meetprestige.com



Jay Rea - Volvo Trucks Customer Center Manager

‭(540) 577-5539‬